Today every business strives to provide a customer-centric experience for its customers. However, the question arises, how to do it? Because to be truly customer-centric, you must understand your customers’ preferences and the context in which they interact with your organization. This requires real-time data and the linkage of that data across relevant marketing touch points.
Therefore, Salesforce CRMs, CDPs & DMPs come into play!
Customer Relationship Management (CRM), Customer Data Platforms (CDPs), & Data Management Platforms (DMPs) all have the same goal: to effectively gather customer data from a variety of sources, store it, and use it in the … Read More