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Hallmarks of a good user experience

User experience serves as your plan of action. A secret sauce on your path to victory. It is integral in two scenarios – to win more business and one-up the competition. It is not enough to use user experience to keep up with the competition, instead, strive for exceptional user experience for a distinct competitive advantage.

First things first, a good user experience (UX) is one that addresses the needs of the user efficiently. And evokes an emotion of either surprise, shock, or delight when the experience exceeds expectations.

So, are you abreast with what makes for a good user … Read More

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