Five Creative Ways to Recruit Users for Research

You are ready to validate your work with real potential users. Awesome. The next question I often get is how do I find these users? How do you recruit them to speak with you?

Sometimes you just need to get creative. Over the years, we’ve used dozens of different methods. This post outlines five of our favorite methods. I hope one of these could work for you or inspire you to try something completely different for your next experiment.

Before you recruit

Two key steps need to happen before you recruit your interviewees:

You need to know who your … Read More

Hallmarks of a good user experience

User experience serves as your plan of action. A secret sauce on your path to victory. It is integral in two scenarios – to win more business and one-up the competition. It is not enough to use user experience to keep up with the competition, instead, strive for exceptional user experience for a distinct competitive advantage.

First things first, a good user experience (UX) is one that addresses the needs of the user efficiently. And evokes an emotion of either surprise, shock, or delight when the experience exceeds expectations.

So, are you abreast with what makes for a good user … Read More

Five Working Principles that make us better builders

What makes us different? We are not the only organization that produces exceptional work for our clients. What sets us apart is our working principles.

These principles flow into who we hire. Who we work with. And ultimately how we work. This approach isn’t for everyone. And that’s ok! For the right people and clients, it unlocks incredible results.

Our five working principles are: Same Team; People Before Pixels; Less, But Better; :shipit: and Make It Better. These principles all are dual sided – they reference the products we are building and the team dynamics.

Same Team

There is no … Read More

Three ways Experiment Dashboards help you build better products

Big Tech’s market cap is crumbling. Startup valuations are dropping rapidly. Companies need to be smarter and invest their resources where they can deliver maximum impact. Organizations more than ever need to be able to track decisions and learnings so institutional knowledge isn’t lost as team members come and go (hello great resignation). A standard place to share can help deliver accelerated product growth and innovation. What is an Experiment Dashboard

In Experiment Driven Design we break down big ideas into smaller testable experiments. The length of an experiment may vary, but what does not vary is that … Read More

Automate and Connect anything to ServiceNow with ServiceNow Intelligent Automation

In a world where going faster with greater consistency is a desired outcome, automation is one of the most pivotal factors that helps achieve both – speed and consistency. It differentiates high performing businesses from those struggling to keep up, giving the former a clear competitive edge – higher revenues, improved workforce productivity and fewer business continuity disruptions.

ServiceNow provides a comprehensive cloud platform to drive end-to-end automation that helps your business realize new levels of efficiency, integration and productivity. Automation engine offers a native low code suite of automation and integration capabilities that work cohesively with both your modern … Read More

AI in Insurance – The new disruptor

Predict and Prevent’ is the new wave in insurance enabled by AI.

While ‘predict’ means the use of predictive data modeling techniques that helps insurers identify and target potential markets where the need for insurance is high,  ‘Prevent’ means to make use of data to reveal behavior patterns, common demographics, and characteristics, so insurers can take proactive actions to prevent last hour claim processing and fraud.

The need for AI in insurance

What makes AI enter the world of insurance is the astonishing amount of data that the industry has, which was, before AI, processed and interpreted manually – a … Read More

Reduce Waste in Software

The truth is that most software sucks. It is hard to use. It frequently takes longer to build than originally budgeted. And it rarely meets the business objectives. In fact, over 70% of Digital Transformation efforts fail. Considering that 7.3 trillion dollars are expected to be spent on digital transformation over the next 2 years, that’s a lot of money wasted. That’s compounded by user frustration, missed outcomes, and annoyed colleagues.

This is a big reason why the majority of businesses fail in their first 5 years and 90% of Fortune 500 businesses from 50 years ago either don’t exist … Read More

ServiceNow San Diego Release- Features and upgrades

ServiceNow’s San Diego release is just around the corner – and we can’t wait to tell you about it!


– Next Experience UI, Experience Builder, and Employee Center updates – Updates in ITSM – rebuilt Survey Model and enhancements to Problems vs. Incidents – New features in HR including the Anonymous Report Center – More updates in Procurement, Asset, Strategic Portfolio Management

We all have reached a point where the world is beginning to embrace the new normal – a digital-first era where business and government leaders are putting their best foot forward to refine and optimize plans for … Read More

Microsoft Azure Arc: New capabilities

Azure Arc simplifies governance and management by delivering a consistent multi-cloud and on-premise management platform. It is suitable for companies that struggle to control and govern complex environments that include data centers, multi-cloud environments and MS edge.

What arc can do for your organization Manage virtual machines, Kubernetes clusters, and databases. Manage your entire environment, with a single pane of glass, by projecting your existing non-Azure, on-premise, or other-cloud resources into Azure Resource Manager. Use familiar Azure services and management capabilities, regardless of their location. Continue using traditional ITOps, while introducing DevOps practices to support new cloud native patterns in … Read More

Web 3.0 and its impact on the digital era

We cant’ keep calm! Web 3.0 is here.

With tons of promises, opportunities and upgrades, we are optimistic about a paradigm shift that Web 3.0 will offer in the decade to come. In contrast to Web 1.0, which was more static in nature; Web 2.0 which was a storehouse of user-generated content; Web 3.0 is unique and based on the principle of semantic Web. It aims to provide better and relevant internet experience by interpreting the digital footprint of users continuously.

There’s a lot more to Web 3.0 that is worth knowing in the growing digital era.

It rests … Read More

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