The growth of easily accessible technology has pushed companies to fundamentally change the way they interact with internal and external customers. Modern companies are embracing emerging technologies and methodologies to streamline business operations, enhancing employee experience, re-defining logical workflows for seamless communication among employees, partners, and customers.
How Companies Are Realizing Business Transformation
Is business transformation just a buzzword? Not really. Enterprises across all industry verticals have already embraced it. For example: After realizing that 80% of the physicians leverage the internet for research or consultation about disease states, Pfizer, a well-known biopharmaceutical company, decided to undergo a significant transformation to establish a two-business communication with its customers. It developed digital hub to host content and communication channels – this helped Pfizer in better communication with customers, leading to innovation and development of better products and services for patients and physicians. That’s business transformation!
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