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Salesforce Financial Services Cloud – Engage customers with insightful and personalized journeys
  • img-writerOm Prakash Solanki
  • |
  • icon-calendar August 6, 2021
  • SalesforceTech Talk

Salesforce Financial Services Cloud empowers you to develop one-to-one relationships with customers, achieve actionable client insights and supercharge your team’s productivity, all from one connected platform.

One of the most coveted Salesforce products for the finance industry, Financial Services Cloud (FSC) is a managed package that enhances and extends the functionality of Sales Cloud and Service Cloud to meet the needs of wealth management firms, insurance companies, and banks.

Salesforce Financial Services Cloud

Regardless of which financial services sector, FSC has the potential to solve any challenge businesses face. From providing real-time access to critical data to providing meaningful insights at every stage of a customer’s lifecycle. Salesforce Financial Services Cloud empowers organizations to interpret their business books efficiently and define actions to boost their growth.

What makes FSC unique is its ability to create a seamless experience that would promote more personal client engagements.

Also, it comes with a distinct Client Data Model where firms have access to all the information needed to strengthen every client engagement opportunity. Strategic partnerships with best-in-class industry leaders make it easy to deliver superior services with portfolio rebalancing, custodian data services, and asset aggregation across every account.

What makes FSC unique is its ability to create a seamless experience that would promote more personal client engagements. Also, it comes with a distinct Client Data Model where firms have access to all the information needed to strengthen every client engagement opportunity. Strategic partnerships with best-in-class industry leaders make it easy to deliver superior services with portfolio rebalancing, custodian data services, and asset aggregation across every account.

Benefits of Salesforce Financial Services Cloud

Will FSC truly add value to the way your business operates?  

Understand the 5 reasons why considering FSC can be a fruitful decision for your business. 

New Lightning-empowered Solutions

In contrast with the traditional CRMs which provide a disintegrated view of clients due to siloed information systems, FSC enabled new lightning-empowered feature offers a more comprehensive look at the clients. It also offers tailor-made and the best customer experiences to ensure an appealing relationship with them.

Commercial Banking Application

This feature in Financial Services Cloud empowers agents to center on high-net-worth outlooks and smoothly associate new clients. Commercial and business bankers get an exclusive view of their accounts, records, and opportunities on their new index page. Additionally, features like Treasury Administration and Smart Business Referrals in Financial Cloud let the relationship managers have a look at the specific interest of the client in a banking service or product and redirect the referrals to the associated department. 

Lightning Scheduler

It allows relationship managers and customers to schedule appointments that are installed in the workflow of Salesforce.  A sales representative can book a meeting with a prospect for a colleague, and customers can schedule a meeting with an insurance broker using a mobile app or website. The customer relationship managers can also have a look at the appointment catalogs to promote a more satisfactory banking experience further.

Tracking Leads & Referrals

A referral in FSC goes through a series of stages from creation to conversion. The FSC package includes various referral components that can help advisors and retail bankers keep track of the referrals. The system automatically creates an Account and an Opportunity upon conversion. Referrer information can also be viewed on an Individual record to spot the highest referrers.

Advisor Analytics

FSC provides access to analytics reports and dashboards which empowers financial advisors to make informed decisions faster and serve their clients better. Financial institutions can also customize several pre-defined reports and dashboards as needed. Tableau CRM for Financial Services is also a great add-on for financial institutions looking for more advanced analytics and predictive alerts powered by Artificial Intelligence.

Financial Service Cloud is a powerful tool and can save time and money over customizing Sales Cloud and Service Cloud. FSC is available in the Enterprise, Professional, and Unlimited editions. It even supports APEX steps and bulk actions. 

Author
Om Prakash Solanki