Design
Anything well designed is amazingly developed
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The first step after the idea gets generated is design.The best designs instill confidence in your product and brand. We help clients develop a clear product strategy by bringing together design, industry and technology expertise that unify business and technology architectures to drive business results. We provide everything that an enterprise needs to develop a new digital product or platform – from prototyping to design and engineering services.

Key Differentiators
Design Elements
Innovation Consulting
Innovation Consulting
Our diverse team of design experts and technologists work closely with clients to leverage innovation frameworks such as Design Thinking to build digital solutions that convert breakthrough ideas into real outcomes. We specialise in the process of offering consultancy through all the phases of innovation; from piloting of the project to design, rapid prototyping and eventually scaling. Business Process Re-engineering involves radical redefining of all the business processes to achieve efficiency, reduce risk and eliminate bottlenecks, if any, in any of the processes. We start from the ground where we do not know anything about the company and move the ladder up where we focus on each process and offer guidance on how our design solutions can further ease the process and dramatically improve productivity.
Roadmap strategy and adoption planning
Roadmap strategy and adoption planning
A roadmap guides you on how to maneuver your processes and achieve the long term goals that you have envisaged for your company while adoption planning lets you adapt to the new changes, such as technology, markets or processes. Our design solutions help you with both.
Experience Driven Design
Experience Driven Design
We focus on the novel, risky aspects of your problem first, and work quickly through experimentation to reduce risk and uncover new opportunities. This approach allows us to validate our assumptions about what will work, rather than designing the entire solution and then hoping for the best.
User Experience Framework
User Experience Framework
We use frameworks to design user experience, it helps us define, experiment, build, test and learn so that we create frameworks that are suitable for our customers and their users. We design after creating buyer personas keeping in mind your end users cultural preferences, and buying behavior that helps us design what is apt for them.
Usability and Accessibility Testing
Usability and Accessibility Testing
We create a well-designed usability and accessibility testing mechanism that addresses the actual performance of the website/application. While sustainability checks the comfort of the user while using the application, Accessibility Testing, a subset of usability testing checks whether people with disabilities can access the application or website. Both are critical and we design frameworks that cater to both so that the final product meets the end user’s psyche.
Rapid Prototyping
Rapid Prototyping
One of the most crucial steps in design, Rapid Prototyping is the fastest way to create a near-perfect visual replica multiple times. Through our prototypes we set a direction for our design team and they ensure that they design a product that will present the maximum value for people who will use it.
Technology Performance Evaluation
Technology Performance Evaluation
We partner with customers on understanding business objectives in order to define a robust technology strategy across data, cloud, security and automation for meaningful business outcomes.
Foundational Value
Experiment-driven design can be broken down into six steps: understand, opportunity, ideate, hypothesis, make, and test.
Collaborative
Who said that a design team only has designers on it? We all know that good design is multidisciplinary, but how often do business people, designers, and developers work side-by-side through the whole process? When we set up design teams, they include at least one designer, at least one developer, and an entrepreneurial product owner. We try to keep the teams small and autonomous so they can learn and adapt quickly.
Creative
We mean creative in the literal sense of making things. We believe that design should be action-centric, especially when designing for innovation. You can't simply research or talk your way to a good design. You need to tinker, and you need to tinker in the medium you're designing for. This is part of the reason that a software design team must have a software engineer on it.
Versatile
The pace of change is increasing, and we don't think this will stop. This means that our process needs to be extremely adaptable. Products and services must evolve over time to stay relevant; we didn't want to have a process that cannot be utilized throughout a product's lifecycle. Moreover, since technology is constantly changing, it cannot be specific to any type of tech—ideally, it would be applicable beyond it. Why not design a new way to hold paper together? Why not design a better way of organizing teams?
Experiment Driven Design
Understand
The understanding phase is all about people, their activities and the context of those activities that goes much deeper than documenting the who, what and why. We aim to feel—what our users are feeling. This is empathy, which is a core tenet of design thinking.
Opportunity
The opportunity statement is important because it becomes the rallying point for the design team. It requires good justification, consensus-building, and usually a fair amount of wordsmithing. Often it involves making the business case that is going to get your team funded. It also doesn’t take place in a vacuum, so it needs to be aligned with the organization’s broader strategy.
Ideate
Once the team is committed to an opportunity, we open the creative floodgates. Decent products happen when the product manager interprets data, decides on an idea to move forward, and assigns the team to execute it. Groundbreaking products happen when the team interprets the data together, agrees to its meaning, and engages in a creative process to find exciting ways to leverage it.
Hypothesis
Brainstorming can’t go on forever. At some point the team has to choose what possibility to move forward with. Traditional design calls this the solution definition. We call it a hypothesis, which gets us three things: One, using this language helps take our egos out of the design. The team should be confident that the idea will work, but capable of letting it go if it doesn't. Two, it allows us to focus on the risky, interesting, new, or strategic parts of the product rather than the obvious parts. Three, by framing the solution as a test, we don’t necessarily have to build the entire thing. This can save untold amounts of effort, capital, and time that we might have wasted if we didn’t do it this way.
Make
You want to create the simplest artifact that will result in an effective test. This is indeed the intended purpose of a minimum-viable product—it’s a tool to progress learning, not necessarily to launch. But since the term “product” is confounded, we like to call it a design prototype or design artifact.
Test
When everything's buttoned-up, we launch the experiment. Sometimes it's launched in a production environment. Sometimes it's launched to a small panel of customers. Sometimes it's launched to a single exec who needs to greenlight the project. Tests take different amounts of time to gather data, but when you have enough it's time to make the decision: pivot or persevere. In some cases you'll have set a quantitative success criteria that makes the call easier. In others, it will take a lot more intuition.
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