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Why embracing mobile UX is essential for your business


Vatsala Garg

April 14, 2021

A mobile App is a retail outlet in your customer’s pocket! Remember, a suboptimal UX design of your App can significantly hurt your engagement level with your customers and, eventually, your business. On the contrary, a remarkable mobile UX design can offer a competitive edge and enable you to attract, engage, convert, and delight your target customers.

Research (Mobile App Download and Usage Statistics (2021)) shows that on an average there are 80+ apps installed on a smartphone. Though people may not be using all of those apps, the average smartphone user spends 3 hours and 10 minutes each day using their device. About 2 hours and 51 minutes of this time is spent on apps. Apps account for roughly 90% of smartphone usage.

That is precisely the time any eCommerce business gets to interact with their target customers, which is much more in comparison with any brick-and-mortar store. That is one big opportunity in hand that businesses let slip through their fingers by offering a poor UX design.

An appealing UX of mobile App goes a long way in making your brand, products and services stand out and increase your chances of being noticed. Additionally, there are other significant benefits of an outstanding mobile UX design, such as

Builds Value for Your Business – Leads to happy customers with lesser complaints resulting in more sales. If your customers are satisfied, they are willing to upgrade faster and try new features.

Focus on innovation – Your product development team is likely to spend less time on old product versions and more time developing innovative solutions for users. This leads to an increase in reliability, and stronger relationship with users by adding value to the brand.

Reduce Cost of Support – The extra work and support resulting from poorly designed apps translates to high cost. If the design is bad, the time that went into excessive documentation gets wasted and calls for a massive re-doing of various basic elements, re-adjustments according to the user behavior, et al. However, a well-designed app will work in all areas of concern, reducing any need for re-engineering.

Builds Customer Loyalty – It is a common tendency for buyers to vouch for online stores and brands that offer them a seamless shopping experience. Customers not just want to shop for products but also want to be able to buy them conveniently. A customer who likes your App owing to its simple and hassle-free UX is likely to return to your store and recommend it.

Enhances Customer Satisfaction and ROI – Even the slightest changes that help the customers navigate easily and faster can make a huge difference in their perception of your brand. The more you focus on your customer’s needs and listen to their feedback, the better the experience you will deliver. Therefore, user experience contributes highly to a business’s success and hence investing in offering a smooth UX leads to an increased Return on Investment.

Mobile UX is just one aspect of digital transformation which is changing the way small businesses operate in today’s constantly evolving landscape. To learn more about how you can modernize your organization, reach out to our team and speak to one of our experts today!

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