The design of business and the business of design
Andy Goodman is a pioneer of the User Experience and Service Design industry and a well-known thought leader in the design space.
He has many writing credits and appearances at SXSW, Interaction, and TED. After an early career in interactive TV and Games, Andy shifted focus to the agency world. He joined Fjord in London in 2008 and within 18 months he had founded the Madrid studio, rapidly becoming the most in-demand agency in Spain. In 2014, he moved again to New York and took over the US operation overseeing the build of four new studios. He has since brought his talents to BCG Digital Ventures, frog, and most recently, as VP of User Experience at Early Warning Services, the makers of Zelle.