Using design-driven strategies as a catalyst for innovation

In this episode, we had the pleasure of speaking with Marcus Kirsch, author of “The Wicked Company”.

Description: In this episode, we had the pleasure of speaking with Marcus Kirsch, author of “The Wicked Company”. In conversation with our host, Tarulata Champavat, Marcus talked about how he started his professional journey in the field of user experience and service design. He shared the biggest wins in his career while doling out some amazing advice for newcomers in the industry. We also talked about his book “The Wicked Company” – how it came to be and what it is about. Ending off with an interesting discussion on how AI is going to impact the future of work, it was an astonishingly insightful conversation to say the least. If you’re interested in the captivating world of service design, don’t miss out on this episode.

About Speaker: A Royal College of Art alumni and ex-MIT Media Lab Europe researcher, Marcus Kirsch has worked as a transformation, service design, and innovation specialist for over twenty years. With project experience for companies like British Telecom, GlaxoSmithKline, Kraft, McDonald’s, Nationwide, Nissan, Science Museum, P&G, Telekom Italia, and many others, he believes that we need a new narrative, mindset, and way of working to align ourselves with what society needs today. When Marcus is not hard at work, he is a mediocre indoor climber, movie nerd, and maker. He currently resides in London, UK. The Wicked Company is Marcus’s first book.