Contact Us menu-bars menu-close

Boost your Manufacturing business with worlds #1 CRM Salesforce


Kunal Adhikari

January 29, 2021

CRM offers several distinct advantages to businesses within the Manufacturing industry:

  • Connect with customers
  • Manage and boost sales
  • Handle customer service issues and
  • Seamless Collaboration across multiple departments to provide excellent customer service and rise in productivity.

Salesforce offers these benefits through their unique cloud systems which integrate with each other and offer outstanding options, service, and performance.

Below mentioned are a few of the main systems of Salesforce and how they can be utilized to the benefit of the manufacturing industry:

Social Media Monitoring with Salesforce Marketing Cloud:

The Salesforce Marketing Cloud provides convenient and highly functional ways for a manufacturing company to monitor social networks, blogs and community forums that are relevant to the industry. They can track what is being said about the company itself or monitor relevant keywords so as they can identify when an opportunity exists with a potential customer.

The Salesforce Marketing Cloud also allows manufacturing companies to manage their Facebook, Twitter, Instagram and other social media handles and to reply directly to customers who might be interested in their products.

Sales and Employee performance tracking with Salesforce Sales Cloud:

The Salesforce Sales Cloud allows manufacturing companies to generate leads based on traditional lead sources or by conjunctive use with the Salesforce Marketing Cloud.

For instance, If someone interacts with your Facebook post which is about a product that company sells, then the company can use this information to create a lead for the individual in the Sales Cloud. The Sales Cloud also allows the company to conduct valuable research on the person by aggregating their social media information and supplying the cloud with useful information that may help close a deal or help sales representatives better connect with the person.

Additionally, the Sales Cloud helps manufacturing companies to track performance and sales records of their sales representatives in real time. This can be used as a motivational tool by sharing snapshots of the sales charts in the My Chatter field so that all sales representatives can see the standings. The Sales Cloud also helps to gain valuable information about what goods and products that are in demand in the market and the demographics that they are selling to.

Efficient Customer Service with Salesforce Service Cloud:

The Salesforce Service Cloud benefits manufacturing companies by providing them with an easy and efficient way to handle their customer service issues. The Service Cloud aggregates information about the customer and his product such as warranty, model, past interactions with the company and contact information. Using this information, the company can interact with the customer quickly and effectively and provide a rapid response there-by reducing the time taken to resolve the issue.

The Service cloud also allows customer service representatives to work more efficiently by automatically suggesting relevant articles to them as they are typing in information about the person’s problem. Moreover, if the issue can be fixed remotely (like a software update) then the service representative can send the fix directly to the customer.

A Salesforce implementation partner helps its clients in the manufacturing industry to utilize these numerous features by assisting them with implementation and training them in using the platform effectively.

Get updates. Sign up for our newsletter.


Let's explore how we can create WOW for you!