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Why Usability Is Important?


Reena Nigam

July 03, 2014

One of the most important aspects of any product is Usability.

Useful means the product has the content, features, and functions that your target users really need. It provides a compelling answer to the user’s question: “Why should I use this product?”

At InfoBeans, we focus on the core usability components i.e. Learnability, Efficiency, Memorability, Error Prevention and Enhancing Satisfaction Level of any product.

Usability is a weapon that can save you money, improve your competitive position, and improve customer loyalty. If the application/ product is difficult to use nobody will be going to use it and the intent of developing the system would be finished. So it is necessary to perform usability testing of each and every application/ product by keeping in mind the intended users. There are many reasons due to which usability is performed, some of which are listed below –

Usability returns benefits in form of increased return on investment or ROI, if done at the beginning of the product development lifecycle. As early usability defects are identified the less would be the cost of resolving them. So, then, why not choose “usability” in the world of web design?

InfoBeans follows the UX process, to efficiently and effective evaluate products based on heuristics to make them easy to learn, access and use.

By performing Usability Testing, we make applications convenient to use for the end user.

Watch this space for a more detailed blog on our UX process in the upcoming weeks.

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