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Driving revenue growth with Salesforce Service and Marketing Cloud


Dhavan Rathore

June 13, 2023

Who is a customer?

As per Investopedia, a customer is an individual or business that purchases another company’s goods or services. They are important because they drive revenues; without them, businesses cannot continue to exist.

If you re-read the last sentence, it clearly mentions that customers are the ones who drive revenue, and a business is nothing without them. So, it makes sense when you put your maximum effort into giving your customers what they need in the best possible manner.

And what better way than to make use of a CRM?

CRM, or customer relationship management, is a powerful tool that helps businesses make customer journeys seamless. They help businesses track and manage customer interactions, sales leads, and marketing campaigns that improve customer service, increase sales, and boost profits.

If you are looking for a way to improve your business, CRM software is a great place to start. Here are some additional benefits of using CRM software:

  • Reduce costs: CRM software helps businesses reduce costs by automating tasks, such as scheduling appointments and sending follow-up emails.
  • Improve productivity: CRM software helps businesses improve productivity by providing a central repository for customer information and sales leads.
  • Make better decisions: CRM software helps businesses make better decisions by providing insights into customer behavior and sales trends.

About Salesforce Service Cloud and Marketing Cloud CRM

Two powerful tools that help businesses of all sizes drive revenue growth. By combining the power of these two platforms, businesses can create a seamless customer experience that will keep customers coming back for more.

Salesforce Service Cloud

It’s popular for a reason. Salesforce itself states that Service Cloud delivers a seamless user experience and a 360-degree customer view. It enables businesses to quickly and efficiently materialize on customer service to stay ahead of the competition. But what exactly is it? And how can it help your business drive revenue?

What is Salesforce Service Cloud?

Service Cloud is classified as a customer support platform or customer relationship management (CRM) platform. It was designed to improve how businesses interact with their customers, as well as empower businesses to make better decisions.

It does this specifically by centralizing customer data and providing easy-to-use tools for agents, customers, and management. Salesforce Service Cloud is a customer service platform that helps businesses provide excellent customer support. With Service Cloud, businesses can:

  • Track customer interactions across all channels
  • Automate common tasks
  • Resolve customer issues quickly and efficiently
  • Gain insights into customer behavior
Infographic on what makes Salesforce Service Cloud essential for businesses

How Service Cloud fuels your business

When reading through how Service Cloud works, there are some obvious benefits. Namely, it provides customer support that is consistent, faster, personalized, and more complete. Moreover, there are some very real ways those benefits help fuel business growth and development.

The Service Cloud platform brings a 40% increase in agent productivity, a 41% faster first contact resolution, and a 34% increase in customer retention.

  • Service Cloud is built to scale as a business grows, making it a long-term solution.
  • Business decisions can be based on more accurate data and development based on a business’s unique customer base.
  • Its comprehensive record-keeping makes it easier to respond to compliance concerns.
  • Ease of use and the ability to work more efficiently can translate to lower employee stress.

And the last one:

  • Service Cloud is completely customizable.

Not only is it scalable, but its potential for customization means endless options for both businesses and their service teams.

Salesforce Marketing Cloud

Salesforce Marketing Cloud is a marketing automation platform that helps businesses create and deliver personalized marketing messages. With Marketing Cloud, businesses can:

Infographic on what businesses can do with Salesforce Marketing Cloud, namely automate tasks, personalize messages and get detailed campaign insights

How Marketing Cloud fuels your business

A study by Forrester Consulting found that businesses that use Salesforce Marketing Cloud can expect to see a 299% return on investment (ROI) over a three-year period. The study also found that businesses that use Salesforce Marketing Cloud can expect to see:

  • An average revenue surge of 15%.
  • An average increase in customer satisfaction of 10%.
  • An average reduction in marketing costs of 10%.

Here are some specific examples of how Salesforce Marketing Cloud can be used to drive revenue growth:

  • Increased customer lifetime value: Segmenting customers and targeting them with personalized marketing campaigns can increase customer engagement and loyalty.
  • Improved lead conversion rates: Automating lead nurturing and providing sales teams with insights into potential customers can help sales teams to close more deals and generate more revenue.
  • Reduced marketing costs: Automating marketing tasks and providing businesses with insights into the effectiveness of their marketing campaigns can help businesses to allocate their marketing budget more effectively and get better results.

How to use Salesforce Service and Marketing Cloud to drive revenue growth

Infographic on how businesses can drive revenue growth with the two platforms

By combining the power of Salesforce Service Cloud and Marketing Cloud, businesses can create a seamless customer experience that will keep customers coming back for more. Here are a few ways businesses can use these two platforms to drive revenue growth:

  • Use Service Cloud to improve customer satisfaction. When customers have a positive experience with a business, they are more likely to do business with that business again in the future. Salesforce Service Cloud can help businesses improve customer satisfaction by providing them with the tools they need to resolve customer issues quickly and efficiently.
  • Use Marketing Cloud to nurture leads. Salesforce Marketing Cloud can help businesses nurture leads by providing them with the tools they need to create and deliver personalized marketing messages. By nurturing leads, businesses can increase their chances of converting those leads into customers.
  • Use Salesforce Service and Marketing Cloud to create a personalized customer experience. By combining the data from Salesforce Service Cloud and Marketing Cloud, businesses can create a personalized customer experience that will keep customers coming back for more. For example, businesses can use data from Service Cloud to create personalized email campaigns that are relevant to each customer’s interests.

Final thoughts

Salesforce Service and Marketing Cloud are indispensable tools for businesses of all sizes, thanks to their capabilities that enable businesses to deliver superior and highly personalized customer service. By combining the power of these two platforms, businesses can take their business to the next level and create a seamless customer experience.

And as we all know, revenue growth starts with customer satisfaction.

While you’re here, if you want to know more about the Salesforce Service and Marketing Cloud? Or need a consultant? Email us at marketing@infobeans.com for more details or just click here.

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