What’s Ahead: 7 biggest Salesforce trends to look out for in 2023
“One small step for Salesforce, one giant leap for business growth”
Salesforce is an ever-evolving platform. It pushes the boundaries of what’s possible. It introduces new features and capabilities helping companies streamline their operations, improve customer experience, and drive growth.
From the revolutionary Salesforce Flow Orchestrator, which automates complex business processes, to the cutting-edge Health Cloud 2.0, which helps healthcare providers to better manage patient care, Salesforce has launched a range of innovative solutions that we can look forward to.
As Salesforce Platinum Partners and certified Salesforce consultants, it is our habit to keep a close eye on Salesforce trends, especially those that could shape and transform businesses in the coming year.
So, here are the top 7 Salesforce trends that will make you excited for the future of Salesforce:
Trend 1: Let it flow with Salesforce Flow Orchestrator
A huge part of the Salesforce 2023 roadmap is the Salesforce Flow Orchestrator. This is a game-changing tool that allows users to automate complex business processes. Flow Orchestrator is designed to be highly flexible and scalable. It streamlines workflows and makes it easier for teams to collaborate, which can lead to increased productivity and better customer experiences.
Trend 2: Be a healthy, wealthy and wise health care provider with Health Cloud 2.0
Next up on the Salesforce innovations checklist is Health Cloud 2.0. The healthcare industry is rapidly evolving, and Salesforce’s Health Cloud is keeping up with the times. Health Cloud 2.0 is a major upgrade that includes new features such as telemedicine, virtual visit scheduling, and patient engagement tools. This will help healthcare providers to better manage patient care and improve outcomes.
Trend 3: Pick up the slack with Slack-First Customer 360
Salesforce’s integration with Slack allows teams to communicate and collaborate more efficiently. Customer 360 is a new feature that brings customer data into the Slack interface, making it easier for teams to access and use that information in real-time. This will help companies to provide faster and more personalized customer service.
According to a study by Forrester, Sales reps using Slack saw an average of 15% faster sales cycles and a 11% improvement in customer satisfaction scores. 76% of marketers agree Slack has improved their ability to make quick decisions.
Trend 4: May the (Hyper) Force be with you
In Dreamforce 2022, Salesforce launched Genie, a real-time data platform that runs on Hyperforce.
This is a new architecture that allows Salesforce to run on the world’s most powerful cloud infrastructure. Hyperforce is built on top of Salesforce’s existing architecture and provides faster performance, increased scalability, and better security. This will help companies to handle more data and more users, and support faster business growth.
Trend 5: Salesforce and Blockchain: A match meant to be!
Salesforce is exploring the use of blockchain technology to enhance its platform. It is a new way to create, secure and share data from applications with a network of partners. The match between two powerful technologies would develop new features that will improve data security and compliance.
Trend 6: May I introduce you to AI with Salesforce Einstein
Salesforce Einstein is an AI-powered platform that helps companies to make better use of their data. It provides advanced analytics, machine learning, and natural language processing capabilities that can help users to automate tasks and make smarter decisions. Salesforce Einstein is already being used by over 150,000 companies worldwide, and it’s expected to become an even more essential tool in 2023.
Trend 7: Sense and Sustainability with Net Zero Marketplace
Salesforce is introducing the new net zero marketplace to its platform which allows companies to make sustainability actionable. This feature enables companies to track and offset their carbon emissions, and set ambitious goals to achieve net-zero emissions. This will help companies to take an active role in fighting climate change and take steps to become more sustainable. Alongside the Net Zero Marketplace, Salesforce also has the Net Zero Cloud to help users better track their environmental impact.
2023 is shaping up to be a big year for Salesforce and its customers. With new tools and technologies in the Salesforce roster, companies will be able to work more efficiently and provide better customer experiences. It’s an exciting time to be in the Salesforce ecosystem, and these trends are definitely worth keeping an eye on.
With the growing importance of cloud-based systems and automated solutions, it’s more important than ever to stay on top of the latest Salesforce developments. That’s why it’s essential to work with a Salesforce consulting partner who can help you to maximize the use of your CRM.
So, keep a close watch on these trends and work with an experienced partner to make sure that your business is well-positioned to take advantage of the latest Salesforce capabilities and stay ahead of the competition.